Cutthroat Madison and Vine

Here I am chillin' on the weekend watching Netflix (what's new?). A cooking show I am currently OBSESSED with is Cutthroat Kitchen (It's so good 10/10 would recommend!!!!!!!!! Beat Bobby Flay is super good too). It is a show that provides $100,00 for four chefs to auction and outwit each other, as well as cook. While I'm watching, I have crit in the back of my mind (typical right?). I could not think of a blogpost idea, and just when I was about to put it off and procrastinate just a little more with Netflix, it hit me. I saw my next blogpost, literally. Through all the panicking and cooking featured in the show, Food Network still manages to take a few seconds out of the show to focus in on the Capital brand name on the oven.

Of all the different types of shows available, I would think cooking shows feature the least amount of product placement. But I guess Cutthroat Kitchen needs to get the $100,000 somewhere. No wonder Food Network utilizes Madison and Vine to feature the shiny Capital brand on the oven. Just as a chef is closing, opening, or even passing the oven, the camera immediately focuses in on the obvious brand of kitchenware. This does not just occur once, but occurs about every eleven minutes (yes i actually counted). Let's not forget this show is about forty-five minutes so basically out of the forty-five minutes, Food Network is showing the Capital brand ten seconds. This may not seem like a lot but a whole ten seconds was a big enough influence for me to notice, and I'm sure the majority of viewers notice too, which is exactly what the advertisers are aiming for. When considering kitchenware brands, a Cutthroat Kitchen viewer might recall the frame and be more inclined to purchase from Capital than other cookware brands, like Le Creuset, Kitchenware, and Cuisinart.