My true love(mark): Speedo

Being a swimmer, there is a definite need for an array of swimsuits. Whether it's for regular practice or meets, it is best to have a selection of suits so a single suit does not get worn out too quickly (or at least I think so). Whenever it's time for a new suit, the first thing I do is go on the Speedo website. Even at times when I am on the  SwimOutlet website, I will set my "Preferred Searches" to solely the Speedo suits. Why is this? There are definitely a plethora of other brands that produce swimsuits just as great as Speedo, or maybe even better! When having to choose between Speedo and another brand, I choose the former without any second thought. In my opinion, the brand of Speedo has already elevated to a whole other level from the rest of the swimwear brands like TYR.

This newest Speedo ad features some of the most famous Olympic swimmers like Ryan Lochte, Nathan Adrian, Missy Franklin, and Natalie Coughlin. The commercial doesn't actually advertise or say anything the least bit related to the brand except at the end. But the truth is, it doesn't need it. Just featuring the Olympians already says enough: that if you buy Speedo, you'll have the ability to achieve the same accomplishments as these world famous athletes!
This was Speedo's road to becoming a lovemark in swimmers' minds. The brand has been advertised enough to the point where consumers will buy the product without even considering other brands. Speedo definitely has that effect on me. I will buy the $55 (on average) suit just because it has the extra Speedo boomerang symbol on it, when other brands probably produce the same suit.
Even after pointing out this advertising technique and seeing how they have attempted to basically brainwash me into seeing Speedo as the only swimwear brand, I will most likely continue to purchase from Speedo. That is lightweight sad considering how I am not able to detach myself from the deep love(mark) I've developed for Speedo's boomerang.

P.S. Another great swimwear brand is Jolyn! Every non swimmer or swimmer owns one and it is definitely one of the greatest swimwear out there, probably the only one! I encourage you to order one now at this link because every item on their website is amazing and flawless!!! I mean, everything with their symbol is perfectly fantabulous right?!?!?


P.P.S. That was total sarcasm if you couldn't tell. Jolyn is another existing lovemark out there (definitely mine!), but my love(mark) for it is too strong to criticize. :))